2025 Door & Window Foreign Trade Shifts: TNB’s Trend & Breakthrough Guide

In 2025, the global door & window market faces opportunities and challenges amid stricter environmental rules, differentiated demands, and supply chain restructuring. Top 30 Chinese enterprise TNB, with experience serving 25,000+ merchants, deciphers core trends and solutions.​

I. Three Key Global Market Shifts​

Certifications as "Entry Tickets"​

EU CPR requires formaldehyde ≤0.1mg/L (E0), North America launches green building certification (U-value ≤1.2W/(m²·K)), non-compliant products see 40% higher returns in Europe/North America.​

Regional Demand Differentiation​

Southeast Asia prioritizes waterproofing (≥350Pa), Northern Europe needs high air tightness (Class 8+), Middle East prefers wide sand-proof profiles; tailored products have 25%-30% premium.​

Short Delivery Cycles Mandatory​

Overseas merchants tolerate 30-day cycles; multi-base enterprises have 60% lower order loss than single-factory ones.​

II. Three Breakthrough Paths by TNB for SMBs​

Certification Resource & Compliance Support​

TNB doesn’t offer direct certification but integrates 12 major certification (CE/NFRC, etc.) agencies, providing "recommendation + consultation + document help" to cut 20% communication cost/time.​

Regional Demand Database to Avoid Errors​

Based on domestic data, TNB builds a 6-continent demand database (18 indicators: size, installation standards, etc.). E.g., optimizing for Australia’s 90% left-opening doors cuts rework by 70%.​

Flexible Supply Chain Against Volatility​

6 bases (130,000㎡) adjust capacity dynamically; expedited orders to Southeast Asia take 18 days (40% faster than industry average).​

III. Three High-Potential H2 2025 Tracks​

Passive house windows/doors: 10%-15% penetration in Europe/North America, 50% higher profit;​

Smart security windows/doors: 35% annual demand growth in Middle East/Southeast Asia;​

Modular windows/doors: fits prefabricated buildings in Australia/New Zealand, doubles installation efficiency.​

TNB notes: "Responding to demands precisely and controlling supply chain risks is key." It will continue integrating resources to help overseas merchants adapt.​